To create a well-performing short app description, start with competitive analysis and positioning study.

Exclude emojis, non-standard characters, and symbols.

Do not use superlatives, testimonials, or promo materials.

Update to reflect the latest app version.

Store listing page, Featured Apps, Editors’ Choice 80 characters, including spaces and special symbols Visit Play Console Help Center to explore up-to-date Google Play Store description guidelines for preview assets. Play Store provides a detailed list of recommendations and guidelines for a short description to be accepted, such as avoiding capitalization, emojis, repeated punctuation, call-to-actions, accolades, price and promotional information, stats that imply store performance, or user testimonials. Google Play Store Short Description: Length & Content RequirementsĪ short description must be 80 characters long including spaces and symbols. Thus, to convey a consistent message, these elements must be aligned to a central app idea, while also not duplicate each other. It complements the app title and appears near other store listing preview assets like app icons, developer name, performance metrics, screenshots, and install button. The Google Play short app description is a brief summary outlining core values of a mobile app or game. Short Description for Google Play Store: Best Practices and Expert Tips Let’s dive deeper into new guidelines and best practices for each of them. Google Play Console functionality allows for adding short and long app descriptions. We’ve also included top-performing examples from the Play Store, pro tips, and highlighted software solutions to help app developers optimize their store listing pages. Since app descriptions are among the most important Google algorithm ranking factors, we’ve decided to share SplitMetrics’ best practices for crafting impactful copies. The constant need to balance between catching user attention and keeping up with Google Play algorithm updates makes the task of perfecting app preview assets more intricate for mobile marketers.

At the same time, it takes users less than 10 seconds to take action on the store listing pages for games, lifestyle, and social networking apps. Google Play average time on page is 14 seconds.

Grammarly google play